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Mission and Vision

What We Stand For and, Where We're Headed

Our Mission

To bridge the gap between academic potential and lifelong professional success by providing a structured stewardship framework. We are dedicated to equipping students with the essential “Cognitive Toolkit”; success skills to ensure they will thrive in any environment, from the classroom to the boardroom and in life.

Our Vision

To create a seamless, lifelong education network that empowers students of all learning styles—including those who are neurodivergent—to move from academic discipline to professional mastery. We envision a world where every student has access to the executive-function coaching, academic & college advising and professional stewardship required to build a sustainable, successful future.

A Letter from Our Founder

At its core, the defining responsibility of an education community is the intentional transfer of stewardship—ensuring that the next generation is not merely prepared to enter society, but equipped to sustain, lead, and elevate it. Today’s world moves rapidly, and the path from the classroom to a career is rarely linear. Navigating those pivotal transitions can feel overwhelming—but no student, and no family, should ever have to walk that path alone.

Game Plan Education Group was established, not as a transactional tutoring or enrichment service, but as a premier, foundational institution—a stewardship practice built on high-level executive professionalism and rooted in deep, authentic community care. We aim to provide access to success skills—especially for the underserved—necessary to compete and thrive in an increasingly competitive societal landscape.

When my sons and I founded Game Plan as an education nonprofit, we set out to provide the propulsion needed to bridge the gap between student potential and professional achievement. We knew we were uniquely positioned to generate that momentum by blending:

  • Decades of Educational Leadership: Over 25 years of my own experience in independent school leadership, paired with my sons’ experience as independent school alumni and their current frontline work in higher education advising, admissions, and career counseling.
  • Athletic Discipline & Execution: The focus, resilience, and drive forged competing as professional and high-level collegiate athletes.
  • Unrivaled Team Expertise: The passion and deep commitment of our staff—exceptional educators across every level of education nationwide—who serve alongside our students.

Behind our team stands the formidable backing of our Board of Directors and Advisory Board Network—distinguished leaders across education, business, and civic life who provide strategic oversight, expand networks, and stand firmly behind every student and staff member entrusted to our care.

We look to replace the underlying anxiety of an uncertain future with a calm, strategic, and disciplined framework for mastery. We do so in partnership with parents, guardians, school districts, and community organizations from Georgia to California.

To our families and scholars at every level of the educational journey: you are surrounded by a “Golden Thread” of stewardship. From mastering executive function in elementary education, to navigating college admissions and launching a career—our team serves as expert co-pilots through every transition. Together, we ensure our young people are guided, propelled, and fully prepared to lead with purpose.

We warmly invite you to explore our website, and we hope you are inspired to join us in this vital work.

With deep respect and shared purpose,

Rick Holifield

Founder & CEO,
Game Plan Education Group, Inc.